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case study

“I’VE NEVER SEEN A MARKETING TEAM THIS HAPPY WITH A SET OF DELIVERABLES BEFORE.”

-PH-D FEMININE HEALTH

What We Did:

pH-D came to us needing to elevate their overall brand, strengthen sales presentations and retailer pitch decks. With the intention of phasing the brand into the next level and getting more SKUs in national retailers. 
Verly importantly they needed the essence of their brand and product captured and communicated perfectly. They had to sell the retailers not only on their product. But their brand. What they stood for. The brand identity they were selling. Their mission to empower women and normalize this topic & beyond.

So we dove deep into their world and brand. Deeply understanding all of these aspects and developing a calculated plan to executive all objectives. We developed everything in regard to the style, themes, scenes, blocking, talent, locations, lighting and color themes. Creating a new, strong, bold and brand identifiable look for pH-D that would ultimately propel the brand and play a pivotal role in the massive subsequent success.  

What we created:

The REsults:

20% year over year growth.

“The impact of our initial shoot was significant, it became the cornerstone of our visual identity across every major touchpoint: sell sheets, retail catalogs, trade show materials, digital ads, and beyond”
-pH-D Team

secured 12 new products in major retailers.

“Most notably, the elevated look and feel helped transform our sales presentations. With stronger sales decks in hand, we secured six new SKUs in-store at Walmart.

That win created a domino effect-once Walmart expanded their assortment, other major retail chains quickly followed, leading to a substantial lift in shelf presence through 2024. The visual consistency and premium aesthetic were instrumental in building trust with buyers and accelerating retail expansion”

- pH-D Team