A great example of maximizing evergreen content and maximum value for the budget. The initial objective was to capture this incredible story of recovery and the patient’s extraordinary experience with PNI. A good testimonial story done right can do wonders for marketing and advertising especially in the medical world where deep trust and creditability is everything. 

After the shoot, our team realized we had all the footage needed to additionally make them a flagship 30 second commercial they could use for just about everything and everywhere. We wrote a voice over script based around this strong and memorable theme of “We Are” that we created.  Overnight we found ourselves with the perfect evergreen flagship commercial. You can see this video below.