Anecdote
PH-D
Oddsox
Oddsox
Bonvie
Bubbly Net
We sat down with Bubbly Nets visionary founder Fabio Zaniboni to truly understand his vision for the company, product and humankind. Our role was to translate this into a brand anthem that made a statement to the world that BubblyNet is here, and here to revolutionize the market. The result was a video that has been their flagship mission statement marketing piece and left every viewer eager to engage and learn more.
- Creative Development & Direction
- Script Writing
- Producing
- Production
- Post Production
mav app
Recruitment
Merlin Law Group
Merlin Law Group is one of the nations largest insurance claim lawfirm’s in the nation and they needed a flagship video that communicated their brand clearly and matched the level of their firm. We developed this concept anchored around the hero of this story. Our “homes”. As natural disasters, accidents and insurance providers threaten the future of our Hero. We created a piece that positions Merlin Law Group as the guide that helps ensure our sacred Hero’s future and security. All the while communicating the core values, energy and communications of Merlin Law as a brand. This video was repurosed into many advertising and marketing campaigns across the internet and national TV that generated millions for the firm.
- Brand Development
- Creative Development & Direction
- Script Writing
- Producing
- Casting
- Locations
- Production
- Post Production
mav app
Recruitment
Beyond Paint
97%
View-Through-Rate
20%
traffic increase
The main objectives were to drive in new revenue, new loyal customers, and build brand awareness. The problem was Beyond Paint was a huge brand in every major retailer, but lacked video assets that matched their quality and caliber as a brand.
So, we started from scratch and developed an approach to sell both the product and the brand. The result was a creatively shot piece that showcased the product in its full glory, solving numerous market problems and effectively communicating the brand’s core message and positioning.
- Creative Development and Direction
- Strategy
- Script Writing
- Talent Casting + Buyout Management
- Producing
- Production
- Post Production
- 60 second version
- 30 second version
- 15 second version
15%
increase in new sales
5 Million
& Counting Impressions
//Storyboard to Video.
Audien Hearing
We began working with Audien when they were a startup company with a big vision. Today they have been named one of the top hearing aid companies in the nation by Forbes. And they credit us for helping them become a 9 figure brand.
8x'd revenue
in 2 years
10 Billion+
video impressions a year
Write, develop and execute strategic high level video content & campaigns aimed at creating large scale brand awareness and high converting DTC sales. We have revolutionized advertising and marketing videos in this market. By fusing new aged styled approaches and visuals with a product and market that was traditionally associated with “dated, cheesy, boring or old” content. We found a way to connect with Audien’s target audience time after time, delivering multi million dollars wins again and again.
-
Top to bottom funnel video ads for
Facebook, Instagram and YouTube -
National TV commercials
including primetime - Commercials for CTV and OTT streaming
- Infomercials for national TV
- Retail assets
- Social media content
- QVC assets
1 billion +
views on TV
100+
videos Created
- Creative Development and Direction
- Strategy
- Script Writing
- Producing
- Talent Casting + Buyout Management
- Production
- Post Production
Atom Series
National Tv Spot
Ion Pro
Product Showcase | Marketing Collateral
SICK OF THE SYSTEM
NATIONAL TV SPOT AND SOCIAL CAMPAIGN
ION PRO REVEAL
SOCIAL CAMPAIGN
ATOM X REVEAL
NATIONAL TV SPOT AND SOCIAL CAMPAIGN
ATOM X TUTORIAL
SOCIAL CONTENT & PRODUCT SUPPORT
Touch Grass Festival
415,189
views in first 24 hours
99.65%
of all of comments were positive
about the video & announcement
The Touch Grass Festival promo campaign is the picture perfect example of developing an original big creative idea that’s relevant to the times, tailored to the target audience and perfectly on brand. Distrust in consuming online content due to AI was at an all time high. A longing for familiar and comforting nostalgia was also at a statistic all time high. With a deep understanding of the brand messaging and our target audience, we knew that taking them back to the familiar nostalgia and themes of the 90s and 2000s was the absolute right move. The opening Scary Movie reference was timed perfectly with cultural relevancy as Scream 7 and Scary Movie 6 were set to release concurrently. All the while throwing calculated references and themes to connect with the younger Gen-Z audience that also comprised a small portion of the brand’s demographic. Every creative decision, set design, reference, imagery and line written was designed to connect with our very specific target audience.
We knew we had to capture and retain attention at a high level if we were to produce a longer video. So we went hard on the creativity and storytelling strategies. Such as fooling the viewer into thinking our characters are in different locations at first, only to reveal they are all together in the same room. The relatable and self aware humor. The suspense and horror elements. The positioning of “the problem” of being chronically online and “the solution” of going outside and touching grass. The “what’s behind the door?” theme. The teleportation to the other world and usage of VFX to convey the magnitude of the festival experience. Ultimately the result was an incredibly successful promotional campaign for the Touch Grass Festival that was culturally impactful and monumental to the brand.
- Creative Development and Direction
- Strategy
- Script Writing
- Production Design
- Set Building
- Producing
- Video & Photo Production
- Post Production
- VFX & Unreal Engine
PH-D Feminine Health
pH-D came to us needing to elevate their overall brand, strengthen sales presentations and retailer pitch decks. With the intention of phasing the brand into the next level and getting more SKUs in national retailers.
Verly importantly they needed the essence of their brand and product captured and communicated perfectly. They had to sell the retailers not only on their product. But their brand. What they stood for. The brand identity they were selling. Their mission to empower women and normalize this topic & beyond.
So we dove deep into their world and brand. Deeply understanding all of these aspects and developing a calculated plan to executive all objectives. We developed everything in regard to the style, themes, scenes, blocking, talent, locations, lighting and color themes. Creating a new, strong, bold and brand identifiable look for pH-D that would ultimately propel the brand and play a pivotal role in the massive subsequent success.
- Photo Pitch Decks
- Brand & Photo Content for Website & Socials
- Static Photo Ads
- Assets for Print & Retail
- Creative & Brand Development
- PDP Photos
20% year over year growth.
“The impact of our initial shoot was significant, it became the cornerstone of our visual identity across every major touchpoint: sell sheets, retail catalogs, trade show materials, digital ads, and beyond”
-pH-D Team
