Rather than sell “vaneers” and sell “dentistry”, we decided it was time to sell an indentity through the brand’s core motto “The world is yours,
the smile is ours”

We curated a series of interviews and stories hightlighting the trials, tribulations and successes of Brandon’s patients. Tying in the importance of being your authentic self and the little role teeth may have played in that. The results were a massive public perception shift of the brand Eden and Brandon’s core purpose. The public finally understood what they had been trying to convey prior. This campaign sky rocketed their purpose, connection with paitents and mark in the industry. This campaign was a great case study into levergaing organic reach with zero adspend using strategic and calculated story telling.