One of our proudest examples of translating our clients goals and values into a visual story. Zaniboni Lighting’s core company beliefs are pride, passion and belonging. Understanding this and their needs, we developed a plan to attract and speak directly to those who aligned with Zaniboni’s core values. Our core goal was to make the audience feel these core values, rather than being told them. We featured three team members who each had a deep connection with one of the core values. Allowing for the pride, passion and belonging to exude from each member in an authentic series of interviews and visual insights. The end result was a refreshed approach on a once deemed “corporate” style video that delivered invaluable results to Zaniboni Lighting.